Finding Your Values

Finding Your Values – Free Assessment Tool

We may know that values are important in our journey of self discovery, yet finding your values can be a tricky path to navigate. This post and video introduce values and then offer a free values assessment tool for finding your values.

What are values?

1. They are motivational constructs that help us express what is important
2. They help us evaluate how valuable situations, objects, people and events are to us.
3. They help give us a sense of identity

The 6 Features of values:

  1. Values are beliefs. When activated or threatened values are experienced with feelings. A person who values independence becomes agitated when it is threatened and are happier when they can enjoy it.
  2. Values refer to desirable goals that motivate action. People for whom social order, justice, and helpfulness are important values are motivated to pursue these goals.
  3. Values transcend specific actions and situations. Values are held across different situations. Someone who values honesty, values it at work, at home and in all settings.
  4. Values serve as standards or criteria. Values help us evaluate actions, people, and events. However, often times we are not aware of this process of evaluation for everyday decisions.
  5. Values are ordered by relative importance. People generally have an order to their values, holding some as more important than others.
  6. The trade-off among values can guide attitudes and behaviour. An important factor in deciding on a course of action is how it will impact upon competing values.

What can Values do for us?

  1. Help us understand what is important in our life.
  2. Can be used as a basis for setting goals.
  3. Can be used as a guide for big decisions.
  4. Can help us see where we have gone off course.
  5. Can help us in our pursuit of happiness and meaning

How Many Values Are There?

If you looked in the dictionary you would find thousands of words that seem to fit some of the criteria mentioned above. Luckily for us, leading researchers such as Professor Shalom Schwartz have done the hard work for us and come up with a set of universally accepted values that span different countries and cultures.
These values are organized into 10 value groups

  1. Security: Individual security values and security values of wider groups.
  2. Conformity: Refraining from actions that might upset of harm others and violate social expectations or norms.
  3. Tradition: Respect, commitment, and acceptance of the customs and ideas that one’s culture or religion provides.
  4. Benevolence: Placing value on the welfare of those with whom one identifies personally.
  5. Universalism: Valuing the welfare of all people, the planet and nature.
  6. Self-Direction—Valuing independent thought and action.
  7. Stimulation: Valuing excitement, novelty, and challenge in life.
  8. Hedonism: Seeking pleasure or sensuous gratification.
  9. Achievement: Valuing personal success and competence.
  10. Power: control or dominance over people and resources.

Finding Your Values

Check out the below video which introduces the FREE values assessment tool.

To find out your individual values and the specific values behind these 10 groups, download the free values assessment tool from